What we do
Three ways we earn you coverage
Expert commentary
We position your founders and specialists as the quotable voice on their subject, then place that commentary with the journalists and editors who shape the conversation in your category.
Data & research stories
We turn your numbers — surveys, internal data, original analysis — into the kind of story a newsroom wants to run and a rival wants to cite. Coverage that links back to you on its own merit.
Editorial placements
Bylined features and contributed articles in publications your buyers respect, written to be read and remembered — never stuffed, never disclosed-and-forgotten.
How it works
A studio process, not a spray-and-pray list
Every story we pitch is one we'd want to read. Here's the path from a brief to a published, citable mention.
Find the angle
We interview your team and read your market until we find the one thing only you can say — the claim, the number or the story no competitor can borrow.
Build the asset
We shape that angle into commentary, a data story or a feature draft built to a real editor's standard — sourced, tight and genuinely useful to their readers.
Place it where it counts
We pitch named editors and journalists we already know, in the outlets your customers read, and handle every revision until the piece is live.
Make it compound
One earned mention becomes a citation, a quote others reuse and a search result that works for you long after the campaign ends.
From the journal
Recent field notes
Earned vs paid media: what each is really worth
Earned and paid media are different mechanisms, not two prices for one thing. A clear-eyed look at trust, durability, cost and control.
Read article →The journalist pitch that lands
The pitch a reporter actually opens: relevance to their beat, a real news hook, an honest exclusive, brevity, and a fast reply.
Read article →Turning your founder into a quotable source
How to prep a founder to give the sharp, specific, provable quotes journalists actually want — and to be available when it counts.
Read article →Giving a newsroom a data story it can run
How to package internal numbers as real news a deadline editor can publish: the finding, the method, the visual, and the quote that earns its place.
Read article →Measuring earned media honestly
Drop AVE and build a real picture: coverage quality, weighted links, referral, branded search, and share of voice in context.
Read article →Trade vs national coverage: which moves the needle
Why trade coverage often beats national on what matters: audience fit, link relevance, and proximity to the buying decision.
Read article →Tell us what you want to be known for
Send your brand and the conversation you want to be part of. We'll reply with an honest read on where you can earn coverage — even if the answer is "not yet, and here's why".
Get in touch →